we are shainy studio

we started with one observation — plenty of talented creators and artists stay invisible online. not for lack of ideas, but because no one understood what lived in their minds well enough to build a system for it. so we spent years learning, then built it.

this is where the methodology came from*

shainy wasn’t built from market research. it came from sitting inside the world’s most demanding creative community — close enough to understand what lives in creators’ heads, and what it takes to turn that into content without losing what makes it extraordinary.

100+

creators grew

with shainy

10+ yrs

of experience

in media

2+ years

developing

methodology

1B+

views generated

organically

who we gave up working with to build this*

who we gave up
working with to build this*

before shainy was a product, we ran an agency. these were our clients — brands and companies that trusted us with their universes. we stopped taking new work to build something that could help not one brand at a time, but millions.

the people behind it*

genia ogneva

genia ogneva

co-founder and CEO

co-founder and CEO

Moscow State University journalism graduate and Stanford startup program alum; 10+ years in mindfulness, art and media. Genia led the studio that became the foundation of shainy.

Moscow State University journalism graduate and Stanford startup program alum; 10+ years in mindfulness, art and media. Genia led the studio that became the foundation of shainy.

kate uten

kate uten

co-founder and CPO

co-founder and CPO

film director with ten+ years directing for bulgari, elle, yandex, kia. with Genia, she co-founded the studio, bringing dramaturgy and production workflow into content that helped clients reach over 1 billion views.

film director with ten+ years directing for bulgari, elle, yandex, kia. with Genia, she co-founded the studio, bringing dramaturgy and production workflow into content that helped clients reach over 1 billion views.

denis akimov

denis akimov

co-founder and CTO

co-founder and CTO

20+ years building scalable, secure technical architecture, including a lead engineer role at Oracle, Upwork, and Trackerpath. he designed shainy’s infrastructure to handle sensitive creator data and hold the trust the product depends on.

20+ years building scalable, secure technical architecture, including a lead engineer role at Oracle, Upwork, and Trackerpath. he designed shainy’s infrastructure to handle sensitive creator data and hold the trust the product depends on.

our mission*

to close the gap between who you are and how the world hears you. the most valuable thing in 2026 is a voice that sounds unmistakably like you — and a system that turns it into content that builds real connection. that system is shainy.

work directly with the founders

work directly
with the founders

a small group of creators we feel aligned with get monthly 1:1 mentorship — content, strategy, and voice reviewed before anything goes live. the kind of support that used to cost $10,000+/month. if it sounds like you, write to us.

a small group of creators we feel aligned with get monthly 1:1 mentorship — content, strategy, and voice reviewed before anything goes live. the kind of support that used to cost $10,000+/month. if it sounds like you, write to us.