we are shainy studio

we started with one observation — plenty of talented creators and artists stay invisible online. not for lack of ideas, but because no one understood what lived in their minds well enough to build a system for it. so we spent years learning, then built it!

this is where the methodology came from

shainy wasn’t built from market research. it came from sitting inside the world’s most demanding creative community — close enough to understand what lives in creators’ heads, and what it takes to turn that into content without losing what makes it extraordinary!

100+

creators grew

with shainy

10+ yrs

of experience

in media

2+ years

developing

methodology

1B+

views generated

organically

who we gave up working with to build this

who we gave up
working with to build this*

before shainy was a product, we ran an agency. these were our clients — brands and companies that trusted us with their universes. we stopped taking new work to build something that could help not one brand at a time, but millions!

the people behind it

genia ogneva

genia ogneva

co-founder and CEO

co-founder and CEO

Moscow State University journalism graduate and Stanford startup program alum; 10+ years in mindfulness, art and media. Genia led the studio that became the foundation of shainy!

Moscow State University journalism graduate and Stanford startup program alum; 10+ years in mindfulness, art and media. Genia led the studio that became the foundation of shainy!

kate uten

kate uten

co-founder and CPO

co-founder and CPO

film director with ten+ years directing for bulgari, elle, yandex, kia. with Genia, she co-founded the studio, bringing dramaturgy and production workflow into content that helped clients reach over 1 billion views!

film director with ten+ years directing for bulgari, elle, yandex, kia. with Genia, she co-founded the studio, bringing dramaturgy and production workflow into content that helped clients reach over 1 billion views!

denis akimov

denis akimov

co-founder and CTO

co-founder and CTO

20+ years building scalable, secure technical architecture, including a lead engineer role at Oracle, Upwork, and Trackerpath. he designed shainy’s infrastructure to handle sensitive creator data and hold the trust the product depends on!

20+ years building scalable, secure technical architecture, including a lead engineer role at Oracle, Upwork, and Trackerpath. he designed shainy’s infrastructure to handle sensitive creator data and hold the trust the product depends on!

our mission

to close the gap between who you are and how the world hears you. the most valuable thing in 2026 is a voice that sounds unmistakably like you — and a system that turns it into content that builds real connection. that system is shainy!

work directly with the founders

work directly
with the founders

a small group of creators we feel aligned with get monthly 1:1 mentorship — content, strategy, and voice reviewed before anything goes live. the kind of support that used to cost $10,000+/month. if it sounds like you, write to us!

a small group of creators we feel aligned with get monthly 1:1 mentorship — content, strategy, and voice reviewed before anything goes live. the kind of support that used to cost $10,000+/month. if it sounds like you, write to us!