you probably know Dasha Plesen as the artist who grows strange, beautiful things out of mold
today, she has:
🧫 360k+ followers
3k+ potential collectors on her waitlist
brands interested in her work
but two years ago, even her viral videos weren’t telling the whole story
people loved watching mold grow, but didn’t really understand the artist behind it, or that they could actually buy her work
and maybe this sounds familiar…
🫠 the right people either don’t know you exist or don’t quite understand what you do
Dasha had the second problem
so let’s open her shainy chats and see how she’s been working on it for the past two years
1. shainy gets to know her work
Dasha answers a few questions about her practice, experience, and what she wants to become known for
1/5 shainy:
what are you doing now… and what do you want to become known for next?
(tell us about your work, what you are building or creating, and anything that feels like an important new direction for you 👾 this helps us understand the bigger picture of where your work is heading!)
Dasha Plesen:
So I’m MOLD QUEEN, a BIO-artist. I create art by cultivating microbiological abstractions from the air, the body, and different objects.
The services I provide include fine art prints of various sizes, collectible epoxy resin sculptures (right now, for example, I am working on…
from her answers, shainy puts together a clear picture of her practice, what makes it distinct, and where she wants to take it
2. it researches who might actually want her work
because someone watching a satisfying mold video and someone looking to commission an artwork probably want very different things
shainy researches 6 potential audiences, what matters to them, and what they might buy
here’s one from Dasha’s research:
These are the people who are already drawn to what you give.
1/ Creative directors
Who they are: They lead brave fashion, beauty, biotech and design projects, and keep folders of references that still do not feel strange enough.
What they get from you: They gain a campaign or product world that makes biology feel desirable, intimate and impossible to scroll past.
What they would buy: Biological artworks, campaign textures, packaging, installations, product worlds and edible Petri dishes
Usually pay for similar: $15,000–$40,000/project
see 5 more segments…
Dasha chooses the audiences she wants to focus on, and shainy uses that research to build her strategy
3. she gets a strategy built around her work
shainy connects her goals, audience, artistic practice, and the formats she enjoys making
then it builds her personalized 30-day content plan using our storytelling frameworks, developed from more than 10 years of work in film, advertising, and social media
each idea has a purpose in her strategy and a dramatic structure chosen to make it interesting to watch
here’s one:
DAY 15 · SHORT VIDEO
BASED ON THE STRATEGY BUILT AROUND YOUR GOALS: today we want to spark curiosity about bioportraits by turning mold into an unexpected, deeply personal art form that reveals a unique part of each person…
4. one idea becomes an actual Reel
shainy helps Dasha turn that direction into a script, filming instructions, and a caption
HOOK: Ready to become mold in just one month?
SCRIPT: Relax — I’m not killing you. We’re making your bioportrait. First, you collect your biomaterial for me — using gloves or cotton swabs. Then you mail it to my studio…
HOW TO CREATE: Film the video in natural, warm light, combining direct-to-camera shots with close-ups of the Petri dishes. Open with a slightly unsettling shot of the spores or…
CAPTION: if you want to see your own bloom dm me or join waitlist in bio for the upcoming slots
the idea comes from Dasha’s own practice. shainy helps her find the angle, structure the story, and work out how to film it
Dasha can change anything she wants, and the content still feels like hers
and when she wants to make the next video, she doesn’t have to start with a blank page. there’s already another idea, connected to the same strategy
👉 TRY SHAINY WITH YOUR OWN WORK · $49/MONTH
and that’s how posting became a habit
over two years, Dasha published 372 posts with shainy (crazy, we know)
she always had plenty of interesting things happening in her practice. what changed was that making content about them became much easier
today, her audience has grown to 360k+, more than 3,000 potential collectors are on her waitlist, and she actually enjoys showing up
okay, but what if you’re nothing like Dasha?
“i’m starting from zero”
Ala Alev started with 64 followers and no sales. in her first month, she sold her first painting and grew to 3,000 followers
“i don’t want to post all the time”
Yulia Bas posts just 4–6 times a month and gained 10,000 followers in six months
“my practice is too complicated for social media”
Didi Lehnhausen found a way to talk about her complex practice, saw 1,000% more views over seven months, and attracted attention from art curators
different artists, different goals, different ways of showing up
now, what about your work?
we’ve built our studio’s 10+ years of experience into shainy, an AI social media tool inside Telegram
you answer a few questions about your work, and shainy prepares your audience research, personal strategy, and a connected 30-day content plan
then, whenever you’re ready to create, you have a direction, a storytelling structure, and help turning your ideas into scripts and posts
you make the work. shainy helps you figure out what to share, who it’s for, and how to make it interesting
👉 START WITH SHAINY · $49/MONTH
inside Telegram · cancel anytime
